Monthly Archives: March 2013

Questions about Chris Carmichael

COLORADO SPRINGS, Colorado — When Lance Armstrong rose to become the top cyclist in the world he took his coach, Chris Carmichael, with him. Carmichael had been running a modest personal coaching business in his spare bedroom in Colorado Springs, … Continue reading

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Losing in Sports Sponsorship: Athletes’ Bad Behavior

The world of professional sports-drama—intrigue, excitement, men and women pushing their limits, and best of all for marketers, millions of people watching the high drama unfold—But what happens when a sponsored athlete falls from grace. We’ve all seen the recent … Continue reading

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Atlete Marketing

Athlete marketing is a term used to refer to certain marketing techniques used to promote products and/or services in an unconventional way in public places at races or sports events. The focus of athlete marketing is that the activities are … Continue reading

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Enthusiasts

Enthusiasts are adventurous, constantly busy with many activities with all the energy and enthusiasm of a child. At their best they grab life for its different joys and wonders and truly live in the moment but, at their worst, they … Continue reading

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The Power of Facebook

Jenessa Simmons found her parents using the power of networks. In this case it was a social media network. Recently she posted a request to here Facebook page to help find her birth parents. In short time a acquaintance of her birth … Continue reading

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